Branding Guidelines
Effective May 27, 2020
Our Logo
We at Blustream are very proud of our logo, and we require that the guidelines listed below be followed to guarantee our logo is always represented properly and correctly without fail. Our logo is the union of a modern word mark filled with a gradient of our colors accompanied by an icon.
Blustream Colors
The Blustream Corporation and associated Blustream Brands use three primary colors in our logo as well as in many of our themes and styling. Any of our colors can be used in combination with the standard white color (Hex: #ffffff, RGB value: 255,255,255). These colors are required to be used when displaying our logo with the only exception being our “Powered by Blustream” watermark which we use in any/all apps, software, and hardware that Blustream develops (See section below). Our primary Black, Dark Blue, and Light Blue logo should never be applied to dark colored backgrounds and in these cases, the all white Blustream logo should be applied.
Dark Blue
hex #124173 CMYK 0.84, 0.43, 0.00, 0.55 RGB 18, 65, 115
Black
hex #050708 CMYK 0.37, 0.13, 0.00, 0.97 RGB 5, 7, 8
Light Blue
hex #2292CC CMYK 0.83, 0.28, 0.00, 0.20 RGB 34, 146, 204
Usage Guidelines
Do:
Use our official logo in its unmodified form.
Allow enough clear space surrounding the logo to ensure its visual integrity.
Don’t:
Alter the lockup in any way from its original form.
Animate the logo. Use any other marks or logos to represent our brand.
Logo with symbol
The Blustream logo with its symbol. When able to, always use this logo
White Logo
Use this logo when applying the logo to dark backgrounds
Use different font
Never write out or use the logo with different font
Alter the Logo
Never alter the orientation or stretch the logo
Logo without symbol
The Blustream logo without the symbol attached to it
Logo with Blustream colors
This may only be used in appropriate situations approved by our branding team
Change logo colors
Never use the Blustream logo with other colors
Blustream App Watermark
The “Powered By Blustream” watermark may be adapted to be used in any of Blustream and/or Partner’s apps. Any and all places this watermark is used must be approved by the Blustream branding team before implementation.
Thank you!
Blustream® reserves the right to update and change the Terms of Service from time to time without notice. Any new features that augment or enhance the current Program, including the release of new tools and resources, shall be subject to the Terms of Service. Continued use of the Program after any such changes shall constitute your consent to such changes.